Sales Growth Calculator method
Use two positive/nonnegative sales totals in the same currency and scope. Previous sales must be greater than zero because percentage change needs a nonzero denominator.
Measure the percentage and absolute sales change between two matched periods. Keep currency, reporting scope and period length aligned before comparing the result.
Sales growth
15.00%Sales increased across the matched periods.ONE BASELINE, ONE COMPARISON
Seasonality and a longer trading period can move revenue without a better product or campaign. Matched sales definitions make the percentage easier to interpret.

THE FIELD NOTES
Use the result now, then read the practical notes for assumptions, examples, limitations, and the choices behind it.
A $6,000 increase divided by the $40,000 baseline equals 15%.
Use two positive/nonnegative sales totals in the same currency and scope. Previous sales must be greater than zero because percentage change needs a nonzero denominator.
Current sales may be zero, which produces a 100% decline. Growth is a descriptive comparison; it does not explain why sales changed or forecast the next period.
Keep the useful output beside the source values so another person can check the same scenario.
Use comparable durations and the same treatment of returns, tax and discounts. Track orders and basket value alongside sales to understand the operational sources of change.
THE PRODUCT IS NEXT
Use two positive/nonnegative sales totals in the same currency and scope. Previous sales must be greater than zero because percentage change needs a nonzero denominator.
Current sales may be zero, which produces a 100% decline. Growth is a descriptive comparison; it does not explain why sales changed or forecast the next period.
Keep the useful output beside the source values so another person can check the same scenario.
Use the average order value calculator to see whether basket value moved with sales. Review the retail conversion rate calculator for the matched visitor and purchase counts before attributing growth to conversion.
Use comparable durations and the same treatment of returns, tax and discounts. Track orders and basket value alongside sales to understand the operational sources of change.
Use two positive/nonnegative sales totals in the same currency and scope. Previous sales must be greater than zero because percentage change needs a nonzero denominator.
Current sales may be zero, which produces a 100% decline. Growth is a descriptive comparison; it does not explain why sales changed or forecast the next period.
Use comparable durations and the same treatment of returns, tax and discounts. Track orders and basket value alongside sales to understand the operational sources of change.
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