01
Email CTR formula
Divide unique clicks by delivered emails and multiply by 100.
CalculatorsFREE · NO SIGNUP
Email Click-Through Rate Calculator
Calculate email click-through rate from unique clicks and delivered messages in the same campaign window.
FREE TO USEA LOOK ATLAS TOOL
01 USE IT NOW02 NO ACCOUNT03 FIELD NOTES BELOW
WORKING INPUTS
Measure delivered emails that produced a click.
LIVE RESULT
Email click-through rate
4.00%Arithmetic email CTR only; a recorded click does not prove a qualified visit or conversion.UNIQUE CLICKS480
DELIVERED EMAILS12,000
TARGET RATE4.50%
CLICKS AT TARGET540
ADDITIONAL CLICKS60
DENOMINATORDELIVERED EMAILS
69
FROM INBOX TO DESTINATION
Price the response against messages that arrived
Email CTR uses delivered messages as its denominator. Keep it distinct from click-to-open rate, which divides clicks by opens.
WORKING VIEW
4.00% EMAIL CTR480 CLICKS · 12,000 DELIVERED
METHODunique clicks ÷ delivered emails × 100
WORKING NOTEUnique clicks ÷ delivered emails
INPUTS → CLEAR OUTPUT
THE FIELD NOTES
Quick answer above. Better decisions below.
Use the result now, then read the practical notes for assumptions, examples, limitations, and the choices behind it.
480 CLICKS · 12,000 DELIVERED4.00% EMAIL CTR
Unique clicks ÷ delivered emails
02
Keep campaign counts matched
Use unique clicks and delivered messages from the same email, audience, and reporting window.
03
Separate CTR from click-to-open rate
Email CTR divides clicks by delivered emails.
04
Read clicks beside the destination
A recorded click does not prove a qualified session, conversion, or sale.
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Email CTR formula
Divide unique clicks by delivered emails and multiply by 100.
Use the general CTR calculator for other impression-based media and customer acquisition cost for spend efficiency.
Keep campaign counts matched
Use unique clicks and delivered messages from the same email, audience, and reporting window.
Document whether the provider excludes bot or security-scanner clicks.
Use the email bounce rate calculator to reconcile sent messages and hard plus soft bounces for the same campaign before choosing delivered emails as the CTR denominator.
Separate CTR from click-to-open rate
Email CTR divides clicks by delivered emails.
Click-to-open rate uses opens as the denominator and answers a different question.
Use the email open rate calculator to inspect recorded unique opens against delivered emails for the same campaign and reporting window. Its open rate is not click-to-open rate, and privacy features or image loading can affect the open signal.
To compare reported unique clickers with reported unique openers instead of delivered emails, use the click-to-open rate calculator and review its open-tracking limitations.
Read clicks beside the destination
A recorded click does not prove a qualified session, conversion, or sale.
This calculator reports arithmetic without a universal benchmark.
Questions, answered.
How do you calculate email CTR?
Divide unique clicks by delivered emails and multiply by 100.
Is email CTR the same as click-to-open rate?
No. Email CTR uses delivered emails; click-to-open rate uses opens.
Should bot clicks be included?
Use the cleaned unique-click count supplied by your provider and document its filtering rules.
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