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Email bounce rate formula
Divide hard and soft bounces by total emails sent, then multiply by 100.
CalculatorsFREE · NO SIGNUP
Email Bounce Rate Calculator
Calculate email bounce rate from sent messages and hard plus soft bounces, with delivered volume and a declared target shown separately.
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01 USE IT NOW02 NO ACCOUNT03 FIELD NOTES BELOW
WORKING INPUTS
Measure failed delivery for one send.
LIVE RESULT
Email bounce rate
1.80%Hard and soft bounces divided by sent messages; provider classifications and final counts remain authoritative.EMAILS SENT10,000
BOUNCED EMAILS180
DELIVERED EMAILS9,820
TARGET RATE1.50%
BOUNCES AT TARGET150
ABOVE / BELOW TARGET30
13
DELIVERY BEFORE ENGAGEMENT
Separate messages sent from messages delivered
Open and click rates begin after delivery. Bounce rate measures the share that never reached a subscribed contact's inbox.
WORKING VIEW
1.80% BOUNCE RATE10,000 SENT · 180 BOUNCED
METHODhard and soft bounces ÷ sent emails × 100
WORKING NOTE180 ÷ 10,000 × 100
INPUTS → CLEAR OUTPUT
THE FIELD NOTES
Quick answer above. Better decisions below.
Use the result now, then read the practical notes for assumptions, examples, limitations, and the choices behind it.
10,000 SENT · 180 BOUNCED1.80% BOUNCE RATE
180 ÷ 10,000 × 100
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Match one campaign scope
Use sent and bounce counts from the same send, audience, and reporting window.
03
Model a declared target
The target field shows the maximum bounced-message count implied by a user-entered rate.
04
Review hard and soft bounce causes
Providers classify bounces differently and may update counts after delivery attempts.
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Email bounce rate formula
Divide hard and soft bounces by total emails sent, then multiply by 100.
Use the email open rate calculator and email click-through rate calculator on the delivered-message population.
Match one campaign scope
Use sent and bounce counts from the same send, audience, and reporting window.
Delivered messages equal sent messages minus recorded bounces in this model.
Model a declared target
The target field shows the maximum bounced-message count implied by a user-entered rate.
It does not supply or endorse an industry threshold.
Review hard and soft bounce causes
Providers classify bounces differently and may update counts after delivery attempts.
Use the sending platform's final report and remediation guidance as the source of truth.
Questions, answered.
How do you calculate email bounce rate?
Divide hard and soft bounces by total emails sent and multiply by 100.
Do bounced emails count as delivered?
No. In this model, delivered messages equal sent messages minus bounces.
What is a good email bounce rate?
This calculator does not assign a universal benchmark; use your provider's current warnings and audience-quality guidance.
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